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LinkedIn Ads

The LinkedIn Ads integration connects your LinkedIn Campaign Manager advertising account to Mokapen to sync campaigns and leads: you automatically import campaign performance (spend, impressions, clicks, conversions, Lead Gen form fills) and turn the contacts collected with Lead Gen Forms into contacts in your CRM, in real time and with no manual exports.

It's an inbound integration: data is brought from LinkedIn into Mokapen (Mokapen doesn't modify your campaigns on LinkedIn).

General integrations overview: Integrations.

Requirements

• An active LinkedIn Campaign Manager account with access to the advertising account (and to the Lead Gen Forms you want to capture, if you sync leads).
• A Mokapen plan that includes the LinkedIn Ads integration (Premium — medal icon on the page if not available on your plan).
• The Marketing → Campaigns module and the faster sync frequencies (hourly/daily) are included in higher Premium plans: if they're not active on your plan, the medal icon appears on the page.

Connecting the LinkedIn Ads account

1. User menu → Integrations → LinkedIn Ads.
2. Click Connect to LinkedIn Ads (requires an adequate Premium plan).
3. Sign in with your LinkedIn account and grant the requested permissions (reading ads and reporting, retrieving Lead Gen Form submissions).
4. When you return you'll see the Connected account status; the connection confirmation appears.
5. Select the advertising account (or accounts) to sync, enable campaigns and/or leads, then Save or Sync.

Only the user who made the connection can change settings, select accounts and forms, sync, or disconnect the integration for the organization.

If you already connected LinkedIn Ads before reporting was enabled, disconnect and reconnect so Mokapen can request the updated permissions.

Syncing campaigns

Enable campaign syncing on an advertising account to import the advertising structure and metrics:

• Mokapen imports campaigns, campaign groups (shown as Adsets) and ads (creatives).
• For each ad the daily metrics are synced: spend, impressions, clicks, website conversions and Lead Gen form fills. The total spend is reported on the campaign.
• On the first connection the historical data of the last 6 months is imported (LinkedIn keeps daily analytics for 6 months); then syncing continues automatically.

The automatic sync rules provide that, on scheduled runs, only active campaigns (with their ads) and their KPI data are synced. Paused or completed campaigns aren't updated on the schedule; a manual sync still imports them according to the selected statuses.

Capturing leads from Lead Gen Forms

With LinkedIn Lead Gen Forms you can import the collected contacts directly into Mokapen:

1. Enable lead syncing and select the forms you want to sync for each advertising account.
2. Map the fields of each form to the contact fields of your CRM. The email field is mapped automatically and required: a lead without an email isn't imported.
3. Choose the mode: New & Recent Leads, New Leads, or All.
4. Save or sync: the leads become contacts, attributed to the campaign and ad of origin when LinkedIn provides them.

After setup, every new form submission can arrive in Mokapen in real time via LinkedIn Lead Sync; manual or scheduled syncing retrieves the history according to the chosen mode.

Frequency and options

• Sync frequency — choose how often to update the data. The hourly and daily frequencies are included in higher Premium plans; with lower plans the periodic sync is weekly.
• Avoid duplicates — Mokapen compares the leads' email with existing contacts to avoid creating duplicates (on by default).
• Manage conflicts — decide which app prevails when the same data differs: either Mokapen or LinkedIn Ads can win.
• Privacy — set the visibility of imported data: public (all members) or private (only selected members).

Where you see the data

• Marketing → Campaigns — the list of campaigns, adsets and ads imported from LinkedIn Ads, with source, status, number of leads and metrics (spend, impressions, clicks). The module is included in higher Premium plans.
• Reports → Campaigns — charts on campaigns by source, leads by source and leads by campaign, with trends for spend, impressions, clicks and conversions.
• Contacts — imported leads appear as contacts, with the source linked to the campaign that generated them.

Automations

There's no specific trigger for campaigns, but the contacts created from leads of LinkedIn Ads can start contact-based automations, for example Contact Created or Contact Created or Modified (running automations requires an adequate Premium plan). This way you can immediately send a welcome email or assign the new lead to a salesperson.

Limits to know

• Inbound sync — data goes from LinkedIn to Mokapen; campaigns on LinkedIn aren't modified.
• A single manager — only the user who connected the account can manage settings, accounts, forms and syncing.
• Email required for leads — leads without an email address are ignored.
• Daily analytics window — LinkedIn keeps daily KPI for 6 months. The first sync imports that window; older daily history isn't available from the API.
• Campaigns module on a higher plan — the integration connects with an adequate Premium plan; the view in Marketing → Campaigns is included in higher Premium plans.
• Connection to renew — LinkedIn authorization can expire or change when new permissions are added: in that case reconnect the account.
• Sales Navigator — not included (the SNAP partner program is closed to new applicants).

Common issues

• Connection expired or permissions updated — disconnect and reconnect LinkedIn Ads so Mokapen can request the current permissions (ads, reporting, Lead Sync).
• Empty forms list / access denied — the LinkedIn user may lack ad account or Page roles, or Lead Sync may not be available yet on the Mokapen LinkedIn app.
• Campaigns sync but KPI stay at zero — reconnect so reporting permissions are granted, then run Sync again. Charts fill after the insights job has run.
• A lead didn't arrive — check that the form is selected, fields are mapped, and the lead has an email; leads without an email aren't imported.
• I don't see the campaigns — make sure campaign sync is enabled on the advertising account, your plan includes Marketing → Campaigns, and syncing has been started.
• Duplicate contacts — keep Avoid duplicates on and check the conflict-management rules.

Disconnecting

From the Integrations → LinkedIn Ads page click Disconnect: the DISCONNECT LinkedIn Ads window opens with the Keep section.

• You can choose to keep the Campaigns already synced: if you leave the option on, campaigns, adsets and ads stay visible in Mokapen; otherwise they're removed along with their metrics.
• You can disconnect a single advertising account or the entire integration.
• The contacts created from leads are not deleted when disconnecting.

To confirm, type DISCONNECT in the required field.

Use cases

• Real-time leads in the CRM — a user fills in a LinkedIn Lead Gen Form: the contact arrives in Mokapen right away, ready for sales follow-up.
• Ad spend control — track campaign spend, impressions, clicks and conversions in Marketing → Campaigns without opening Campaign Manager.
• Channel comparison — in Reports → Campaigns you compare the leads generated by LinkedIn Ads with those from Facebook Ads, Google Ads and other sources to optimize the budget.
• Automatic follow-up — link an automation to the Contact Created trigger to respond immediately to new leads from LinkedIn.
• Campaign attribution — each lead keeps the campaign (and ad, when available) source, so you know which creative brought in the contact.

Frequently asked questions

Q: What is synced from LinkedIn Ads?

A: Campaigns with campaign groups (adsets) and ads, the daily metrics (spend, impressions, clicks, conversions, Lead Gen form fills) and the leads from Lead Gen Forms, which become contacts in the CRM.

Q: Does Mokapen modify my campaigns on LinkedIn?

A: No. The integration is read-only: it brings data from LinkedIn to Mokapen, without touching the campaigns.

Q: What plan do I need?

A: An adequate Premium plan to connect the account. The Marketing → Campaigns module and the faster sync frequencies (hourly/daily) are included in higher Premium plans. If a feature isn't available on your plan, the medal icon appears on the page.

Q: Do leads arrive immediately?

A: Yes. After setup, new form submissions can arrive in real time via LinkedIn Lead Sync; manual or scheduled syncing retrieves the history (new and recent, new only, or all).

Q: Can I connect more than one advertising account?

A: Yes. You can select several Campaign Manager accounts to sync and disconnect them individually.

Q: Why are KPI empty after the first campaign sync?

A: Insights are imported in a second step. Wait for the sync to finish, or reconnect if reporting permissions weren't granted, then run Sync again. Daily history covers the last 6 months.

Q: What happens to the data if I disconnect?

A: You can choose whether to keep the synced campaigns. The contacts created from leads stay in Mokapen anyway.

Q: Why are some leads not imported?

A: Because they don't have an email address (required) or because the form wasn't selected in the lead sync configuration.

Q: Can I trigger automations on LinkedIn Ads leads?

A: Yes, via the contact triggers (Contact Created / Contact Created or Modified). Running automations requires an adequate Premium plan.

Q: Is Sales Navigator included?

A: No. This integration covers Campaign Manager (ads, reporting and Lead Gen Forms). Sales Navigator isn't available for new partners.